Friday, November 20, 2015

You're Invited to our 8th Annual Client & Community Party...

Our 8th Annual Client and Community Party...
Free viewing of the Frozen!!!

November 29th at 2PM @ Canton Palace Theatre 
Doors open at 1:15Pm

Great giveaways including and XBOX One, Kindle Fire HD, and Cavs Tickets! 

Bring your kids, Grandkids, to all! 

No RSVP Required!

Tuesday, October 20, 2015

Market Update Report for November...

           As holiday festivities quickly approach, a wide spread leading concern for most sellers is the “slowing” market condition.  Do I keep my home on the market and chance the season, or take it off until the spring?  I engage this dilemma on a daily basis this time of year and would like to speak some truths that may help make your decision a bit easier to consider.  Yes, the amount of actual showings will drop off over the next few months.  The three motivating reasons:  1) There are less overall sales during the holiday months.  2) “Lookers” tend to be distracted with other seasonal demands.  3)  There is an increased focus and motivation in buyers so they tend to view less homes.  Experience would reveal if someone is looking at homes in November, December, and January, they are typically motivated to buy!  Expect one showing every 2 weeks for most listings.  (Although this can vary greatly based on area and pricing).

A key factor to regard is that there are fewer homes on the market these months, which equates to LESS COMPETITION.  Less motivated sellers take their homes off the market and return in the spring. They are missing the “motivated” buyer that needs to purchase within the next 90 days.  As always, the same holds true over the “holiday months” as it did for the spring and summer months; homes that are priced aggressively, marketed properly and show the best… will sell.  If any one of those 3 are out of line, you will not have a chance to sell in today’s market.

 Please feel free to give me a call to discuss your best option! 

Your Realtor,

Jose Medina

Friday, September 18, 2015

September Market Update...

It’s the time of the year we awake to crisp mornings and autumn beginnings.  With this change of season, we are seeing an increase in activity as the market “wakes” up as well.  Over the last two weeks, buyers have emerged in numbers.  Like the changing of Ohio weather, the market moves and prices adjust constantly.   It’s our job to calibrate to the flow of the market.  Physical showings are the best indicator regarding homes priced according to the market demand versus chasing the market.      

With this in mind, autumn is one of the best times of the year to have your home on the market for a number of reasons…
1) There is less competition compared to spring and summer markets.
2) Buyers are more motivated than earlier in the year.  If they missed the chance to buy over the summer, they are most likely looking to make a move before the weather changes and the holiday hoopla begins. 
3) Interest rates are still amazingly low!

  So if you are considering an adjustment in price, now is a great time to make your home as compelling as possible.  I hope this information helps and as always, we are here to answer any questions or concerns. 

Your Realtor,
 Jose Medina

Tuesday, July 21, 2015

July Market Report...

Summer has arrived…finally!  Although green lawns, colorful flower beds and blue skies tend to support the busiest selling market time, often we can experience slower periods within the summer months for various reasons. Summertime schedules fill quickly with vacations, weddings, camps and graduations taking calendar space and demanding priority over home searches.  Still, homes within certain price points, in proper condition and aggressively priced are selling (some within weeks of being listed), despite summertime busyness that can detract from showings.  If you want to be “SOLD” and not just “Listed”, here are a few key things that the current market is revealing:

Ø  58% of the homes that are selling are doing so within the first 90 days on the market.  Pricing it right from the beginning and quickly adjusting to current market standard is key to maximizing your bottom line
Ø  Buyers are concerned about possible rising interest rates.  When a new property enters the market or an adjustment to price is made, buyers are jumping on that property.  About 30% of our homes are generating multiple offers - this happens within 2 weeks of entering the market, or right after a seller adjusts price. 
Ø  Each home is in direct competition with other homes on the market.  As a seller you should have the mindset of wanting to put the other listings in your area “out of business.”  Each home is in a pricing war and beauty contest.
As your Realtor, I do not create the market.  My job is to interpret the market, know market pricing, and show you how to get your home SOLD.  I hope this information is helpful - as always, feel free to contact me with any questions.

Your Realtor,  

Jose Medina 
(330) 649-5540

Tuesday, June 30, 2015

Summer Market Update...

 Real Estate activity has stayed strong the last 4 weeks with a fair amount of homes still entering the market.  Buyers continue to be active as well.   Some different price points and locations are moving quicker than others.  The market should continue to stay strong until November when the weather starts to change and the holidays tend to take center stage.   There is plenty of good market time left for us to aggressively try to sell your home!  With this in mind, I thought it would be a great time to share with you just a few of the things that we are doing to make your home stand out from the competition.
Ø  Pay Per Click Marketing on Google – this drives our site to the top of the search engines to make sure that your home gets maximum exposure to buyers worldwide. 

Ø  1-800 Hotline / Text System – Through our interactive voice response system that is advertised online, on your sign, and in the newspaper, we are able to generate about 2,100 buyer calls a year!  This system allows buyers to get information on your home 24/7 with no obligation to talk with an agent, yet provides us with all the buyers contact info so we can effectively follow up and convert that call into a showing on your home. 

Ø  Networking with other Realtors – Through RE/MAX and the Stark County Association of Realtors we are in consistent contact with the other top agents in the county.  75% of transactions involve more than one Realtor, which means getting your home in front of the right Realtors is crucial.  We know and network with the Realtors that have the buyers!

Ø  Newspaper Ads – This still is one of the most effective ways to get buyers to call on your home.  We are dedicated to having the most visible and attractive ads in the Repository.  We have a contract with the Repository for back cover page twice a month, and we are averaging 30-40 calls a week.  These are people calling about your home!
Ø  The web is where the most activity is at!  We promote your home on,,,,,, all local brokerage sites and many more!

These are just a few of the things that we are doing to make sure your home gets the most exposure.  Through our aggressive marketing, we are sure that any serious buyers out there know about your home.  Please feel free to call us with any questions or concerns at (330) 649-5540. 

Your Realtor,
 Jose Medina and Team  

Friday, May 22, 2015

Why Waiting To Sell May Not Be Your Best Option...

It's currently a great time to sell your home in a high demand / low supply market.  Buyers are plenty and homeowners are benefiting.  However, if you're considering waiting to place your home on the market, you may find that there is more competition coming your way in the form of newly constructed homes. This may put an end to the limited inventory and change the current of the market for home sellers in big ways.     
According to the latest report from the National Association of Realtors (NAR), the forecast for new housing starts and sales will increase significantly over the next two years:
  • NAR is forecasting 1.1 million new housing starts in 2015, jumping to 1.4 million in 2016.
  • New home sales are projected to increase from the 437,000 in 2014 to 570,000 this year and 720,000 in 2016.
Bottom line - New construction is on the rise and  NOW may be your best time to sell!

We would love to help with your real estate needs!  Please give us a call at (330) 649-5540.  

Friday, April 17, 2015

Market Update for April 2015

The spring market is in full swing!  Did you know that April and May are typically two of the busiest months in home sales?  Now is the time to have your home in pristine condition and
 attractively priced. Here’s a few things to keep in mind over the next 30 days….

1)      Buyers still have a lot of options.  In Stark County there is currently a 5 month supply of homes.  A balanced market is considered 5-6 month supply, so there is still plenty of competition to gain the attention of the potential buyer.  These numbers have improved the last 12 months, but remember that buyers still have considerable choices in todays’ market and more homes are being listed every day.

2)      Buyers comparison shop when looking for a home.  They go out and see what they can get for the money and choose the best value from what they see.  Each home is in a pricing war and a beauty competition at the same time.
3)      If you are thinking about possibly adjusting your price, don’t wait.  Now is the time to be the best the value on the market - not 30 days from now!!!  There is talk that interest rates may rise in the second half of 2015… keep that in mind!

4)      In most price ranges and areas, you should be getting an average of 1-2 showings a week.  Showings are the best indicator to determine if your price and condition are on target.  The right price, along with our marketing strategy, will gain you showings. 
5)      If you have any questions or concerns about pricing, the condition of your home, or our marketing strategies, please feel free to contact me at 330-649-5540.

Your Realtor, 
Jose Medina