Friday, January 22, 2016

January 2016 Market Update...

I hope this finds you doing well and enjoying the New Year! Real estate is off to a busy start with many new properties entering the market.  Buyers are also making a strong showing creating a valuable time for sellers to get in on the market’s action.    

Did you know that the listing inventory really starts to saturate in April?  The beginning of spring is when most sellers “assume” it is best to enter their home on the market.  Sellers want their yard to look good, the flowers to be blooming and conclude that most buyers move in the spring and summer months.  BUT, the reality is that buyer traffic starts to pick up right after the first of the year!  Each year we begin to see buyers growing excited about purchasing a home after the holidays have concluded.  So what are you waiting for?  Take full advantage of this season by placing your house on the market now… buyer activity up and less competition! 

Did you know in 2015, 67% of homes sold did so within the first 60 days on the market?  So why do some homes sell faster than others?

There are three elements which are very important to your homes placement- we call it the “3 P’s of selling”!

PACKAGING –
This is the condition of your home and property. Take a tour of your home, looking at it as a new buyer would and fix or repair any problems you see. However, keep in mind, improvements made to the property should be done for enjoyment, not resale (an item cannot be added to the home, used and then the buyer expected to pay original cost.)  In accordance, maintenance preserves value… it does not create value.

PROMOTION –
Marketing is very important in order to secure buyers who not only want to tour your property but ultimately write an offer. You can count on Jose Medina & Associates to do our very best to market your property in as many venues as possible… MyStarkCountyHome.com, MySummitCountyHome.com, Homes.com, HarmonHomes.com, Craigslist.com, Trulia.com, Realtor.com, Yahoo Real Estate, RE/MAX.com & Zillow.com are just some of the websites we post your listing. Your home is listed on numerous other websites and will often be advertised on the back cover of the Real Estate section in The Repository. We also use a text lead system for your property.  We do marketing directly to real estate agents to get your home out to the agents that have active buyers.  I may not be the agent that brings the buyer into the house, but I am the reason they want to look at it. We are always looking for more creative ways to get your home exposed to the right buyer.

PRICE – By properly setting the price you will create value in the buyer’s mind and stay in front on the market by being more aggressive instead of chasing it down. Keep in mind that the market determines the value of every home and it all depends on what a buyer is willing to pay.


Ultimately, the seller (YOU) are in control of 2 out of the 3 factors that determine if your home will sell. Keep in mind that every home is in a pricing war and beauty contest with all other homes.

If you have any questions about any of this information, please feel free to call me.


Your Realtor,

Jose Medina

Tuesday, December 22, 2015

Have yourself a Merry little Christmas...

Merriest Christmas and Happy New Year!



Thank YOU for making 2015 our best year yet!  See you in 2016!!!


Friday, December 4, 2015

Top Reasons to Sell Your Home During the Holidays

1. SERIOUS BUYERS… Folks that are actively looking at homes during the holidays are doing so as a high priority!

2. LESS COMPETITION…Buyers have fewer homes to choose from during the Holidays. 

 3. The SUPPLY of listings will dramatically increase over January and February meaning there will be less demand for your particular home!

4. HOMES SHOW BETTER when decorated for the Holidays!


5. Buyers tend to make more emotional CONNECTION over the Holidays and are more likely to fall in love with your home!  Who doesn’t want a new home for the holidays!?!

6. Some people must buy before the end of the year for TAX REASONS! We see more cash transactions at this time of the year over any other!

8. January is traditionally the month for employees to begin new jobs. Since transferees cannot wait until spring to buy, make sure your home is on the market now as an OPTION!

9. You can be on the market, but with the FREEDOM to restrict showings during the days leading up to the Holidays!

10. You can sell now for MORE MONEY and we will provide for a delayed closing or extended occupancy until early next year!  Buyers tend to be cooperative because they understand sellers may not want to move so close to the holidays.


11. Selling NOW may provide you the opportunity to be a non-contingent buyer during the spring, when many more homes are on the market for less money! This will allow you to SELL HIGH and purchase the perfect home for you!


Questions...give us a call (330) 649-5540

Friday, November 20, 2015

You're Invited to our 8th Annual Client & Community Party...


Our 8th Annual Client and Community Party...
Free viewing of the Frozen!!!

November 29th at 2PM @ Canton Palace Theatre 
Doors open at 1:15Pm

Great giveaways including and XBOX One, Kindle Fire HD, and Cavs Tickets! 

Bring your kids, Grandkids, neighbors...open to all! 

No RSVP Required!


Tuesday, October 20, 2015

Market Update Report for November...


           As holiday festivities quickly approach, a wide spread leading concern for most sellers is the “slowing” market condition.  Do I keep my home on the market and chance the season, or take it off until the spring?  I engage this dilemma on a daily basis this time of year and would like to speak some truths that may help make your decision a bit easier to consider.  Yes, the amount of actual showings will drop off over the next few months.  The three motivating reasons:  1) There are less overall sales during the holiday months.  2) “Lookers” tend to be distracted with other seasonal demands.  3)  There is an increased focus and motivation in buyers so they tend to view less homes.  Experience would reveal if someone is looking at homes in November, December, and January, they are typically motivated to buy!  Expect one showing every 2 weeks for most listings.  (Although this can vary greatly based on area and pricing).

A key factor to regard is that there are fewer homes on the market these months, which equates to LESS COMPETITION.  Less motivated sellers take their homes off the market and return in the spring. They are missing the “motivated” buyer that needs to purchase within the next 90 days.  As always, the same holds true over the “holiday months” as it did for the spring and summer months; homes that are priced aggressively, marketed properly and show the best… will sell.  If any one of those 3 are out of line, you will not have a chance to sell in today’s market.

 Please feel free to give me a call to discuss your best option! 

Your Realtor,

Jose Medina

Friday, September 18, 2015

September Market Update...

It’s the time of the year we awake to crisp mornings and autumn beginnings.  With this change of season, we are seeing an increase in activity as the market “wakes” up as well.  Over the last two weeks, buyers have emerged in numbers.  Like the changing of Ohio weather, the market moves and prices adjust constantly.   It’s our job to calibrate to the flow of the market.  Physical showings are the best indicator regarding homes priced according to the market demand versus chasing the market.      

With this in mind, autumn is one of the best times of the year to have your home on the market for a number of reasons…
1) There is less competition compared to spring and summer markets.
2) Buyers are more motivated than earlier in the year.  If they missed the chance to buy over the summer, they are most likely looking to make a move before the weather changes and the holiday hoopla begins. 
3) Interest rates are still amazingly low!

  So if you are considering an adjustment in price, now is a great time to make your home as compelling as possible.  I hope this information helps and as always, we are here to answer any questions or concerns. 

Your Realtor,
 Jose Medina

Tuesday, July 21, 2015

July Market Report...


Summer has arrived…finally!  Although green lawns, colorful flower beds and blue skies tend to support the busiest selling market time, often we can experience slower periods within the summer months for various reasons. Summertime schedules fill quickly with vacations, weddings, camps and graduations taking calendar space and demanding priority over home searches.  Still, homes within certain price points, in proper condition and aggressively priced are selling (some within weeks of being listed), despite summertime busyness that can detract from showings.  If you want to be “SOLD” and not just “Listed”, here are a few key things that the current market is revealing:

Ø  58% of the homes that are selling are doing so within the first 90 days on the market.  Pricing it right from the beginning and quickly adjusting to current market standard is key to maximizing your bottom line
Ø  Buyers are concerned about possible rising interest rates.  When a new property enters the market or an adjustment to price is made, buyers are jumping on that property.  About 30% of our homes are generating multiple offers - this happens within 2 weeks of entering the market, or right after a seller adjusts price. 
Ø  Each home is in direct competition with other homes on the market.  As a seller you should have the mindset of wanting to put the other listings in your area “out of business.”  Each home is in a pricing war and beauty contest.
As your Realtor, I do not create the market.  My job is to interpret the market, know market pricing, and show you how to get your home SOLD.  I hope this information is helpful - as always, feel free to contact me with any questions.

Your Realtor,  

Jose Medina 
(330) 649-5540